Developers sold 731 new private homes in July 2026, nearly five times June's total, powered almost entirely by two launches. Here's the full regional breakdown, what analysts are watching heading into the Hungry Ghost month, and where full-year forecasts currently sit.
Developers sold 731 new private homes (excluding ECs) in July 2026 — nearly five times June's unusually quiet 156 units, though still 22.2% below the 940 units moved in July 2025. The jump was driven almost entirely by two launches, Dunearn House in Bukit Timah Turf City and Lentor Garden Residences, which together made up 65.9% of the month's sales. Analysts expect August to taper off during the Hungry Ghost Festival period, with a pickup likely after.
If June's sales numbers had you wondering whether the market had gone quiet, July answered that question fairly emphatically — though as always with these monthly snapshots, the headline number tells you less than where it actually came from.
Developers sold 731 new private homes excluding executive condominiums in July, nearly five times June's 156 units, but still 22.2% fewer than the 940 units moved in the same month a year earlier. Including ECs, 758 units were sold in July against 889 EC units launched — the first meaningful EC launch activity after June saw zero, a notable gap compared to July 2025's 1,675 EC units launched.
Two major projects did almost all the work: Dunearn House and Lentor Garden Residences together accounted for 65.9% of all new private home sales (excluding ECs) in the month.
Dunearn House is the first private residential project in the Bukit Timah Turf City precinct, and it sold 212 of its 380 units — 56% — over its launch weekend on 25 and 26 July, at an average price of S$3,140 psf. The 99-year leasehold District 11 project is jointly developed by Frasers Property, CSC Land Group, and Sekisui House. Christine Sun, chief researcher and strategist at Realion Group, credited buyer confidence to the precinct's development plans and proximity to Sixth Avenue MRT station, plus the upcoming Turf City MRT station.
Lentor Garden Residences sold 270 of its 499 units — 54% — over its own launch weekend on 18 and 19 July, at an average of roughly S$2,350 psf. It's the seventh launch from Kingsford Group in the broader Lentor Hills estate, following the earlier success of Lentor Modern's integrated mall component.
Other launches in July: Union Square Residences (34 units taken), Hudson Place Residences (21 units), and One Marina Gardens (18 units) — all far smaller contributors to the month's total than Dunearn House and Lentor Garden Residences, but still part of the broader picture of new supply entering the market.
Regionally, the Outside Central Region (OCR) accounted for 45.7% of the month's total sales, led by the new launch locations — 334 units sold against 542 launched. More than 80% of all units sold across Singapore in July were priced below S$2.5 million, according to Mohan Sandrasegeran, head of research and data analytics at SRI.
| Region | Units Sold | Units Launched | Share of Month |
|---|---|---|---|
| Core Central Region (CCR) | 235 | 270 | 32.1% |
| Rest of Central Region (RCR) | 162 | 77 | 22.2% |
| Outside Central Region (OCR) | 334 | 542 | 45.7% |
The Rest of Central Region was the outlier of the month — developers sold more than double what was newly launched there, drawing down on unsold stock from earlier launches including Union Square Residences, Hudson Place Residences, and One Marina Gardens, according to Huttons' Lee Sze Teck.
July's priciest landed deals were both in the Core Central Region: a semi-detached house at Hillcrest Road that sold for S$14.1 million, and a detached house on Jalan Tua Kong that went for S$13.8 million — both to Singaporean buyers. Excluding landed homes, the priciest transaction was a 2,949 sq ft unit at Skywaters Residences that sold for S$17.3 million.
Foreigners bought just 12 new homes in July — 1.6% of the month's total. Singaporeans accounted for the vast majority of purchases at 87.6%, with permanent residents making up a further 10.7%, according to Huttons' Lee Sze Teck.
For the first seven months of 2026, cumulative new private home sales (excluding ECs) stand at 4,894 units — running ahead of the 4,163 units sold across the whole of the first half of 2026, and also ahead of the 4,587 units sold in the first half of 2025, suggesting momentum has genuinely picked up compared to earlier in the year.
August is expected to taper off, with both buyers and developers typically holding back activity during the Hungry Ghost Festival period. Still, Mohan Sandrasegeran expects the market to be well-positioned for a pickup once the period ends, pointing to fresh upcoming launches including Lucerne Grand, Thomson Reserve, and The Serra Residences as likely drivers of renewed activity later in the year.
One note of caution: Leonard Tay, head of research at Knight Frank Singapore, flagged that uncertain job security — partly tied to AI's rapid impact on professional and knowledge-based industries — could dilute homebuyer sentiment, with caution and tentativeness likely persisting into 2027.
Full-year forecasts: CBRE Research, per Tricia Song (head of research, Singapore & Southeast Asia), expects 7,500 to 8,500 new homes to be sold for the full year — a moderation from 2025's above-trend 10,815 units, and slightly below the five-year (2021–2025) average of 8,766 units. Citing healthy household balance sheets, low unemployment, and low mortgage rates as supportive factors. Separately, Huttons expects developers to launch up to 7,000 private homes for the full year — the lowest launch volume since 2023, when 7,500 to 9,000 units were launched.
The headline "sales up nearly 5x" number looks dramatic, but the real story is simpler: July was busy because two well-positioned projects launched and sold well, not because underlying demand suddenly surged across the board. June was quiet mainly because almost nothing launched — that's a supply story more than a demand story, and it's worth not over-reading either month in isolation.
What I'd actually watch: the OCR's 45.7% share and the fact that over 80% of July's units sold below S$2.5 million tells you where genuine, broad-based buyer appetite currently sits — it's the suburban, accessibly-priced segment, not the luxury end. If you're a buyer in that price band, the market clearly still has real momentum behind it. If you're weighing a purchase or sale timed around the rest of this year, the expected August lull isn't a red flag — it's a predictable seasonal pattern, and the pipeline of upcoming launches (Lucerne Grand, Thomson Reserve, The Serra Residences) suggests activity picks back up rather than stays soft.
Thinking about buying or selling in the next few months and want a read on timing given where the market currently sits?
WhatsApp Bryan → More guides →Source: The Business Times, "Developer sales pick up in July with 731 new homes sold, mainly from 2 launches" by Jeanne Mah, published 18 August 2026. This article is for informational purposes only and does not constitute financial or investment advice. Figures cited are as reported by the source and reflect data available as at the date of writing.
No pressure, no obligation. Tell me what you're working through and I'll get back to you within 24 hours to arrange a time that works.
Your details are used solely to follow up on your consultation request. No spam, ever.